What does a revolution in love look like today?
To launch Frida Kahlo & Diego Rivera: A Love Revolution at the Cobra Museum, we set out to answer that question—not with theory, but through lived experience.

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We created a bold digital and out-of-home campaign that reimagined the exhibition’s themes—love and revolution—through six contemporary voices. From queer artists and self-love advocates to mothers and fashion designers, each collaborator brought the spirit of Frida and Diego into the now.

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The campaign transformed metro stations and social feeds into portals of cultural dialogue, generating over 600K impressions, more than 16K website clicks, and driving a 25.9% growth in Instagram followers. It helped contribute to more than 75,000 visitors, making it one of the museum’s most successful exhibitions to date.