What does standing for what you believe in look like today?
To launch Frida Kahlo & Diego Rivera: A Love Revolution at the Cobra Museum, we brought that question to life through a bold digital and out-of-home campaign.

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Six contemporary voices—queer artists, mothers, designers—reimagined Frida and Diego’s legacy in their own terms. The result: metro stations turned into canvases, timelines into forums, and over 75,000 visitors walked through the doors.

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Over 600,000 impressions, 17,000 website clicks, a 25.9% rise in Instagram followers—making it one of the museum’s most celebrated exhibitions to date.