FENIX GLOBAL LAUNCH
CLIENT
Fenix Museum
TYPE OF CLIENT
Museum
CATEGORY
Identity | Press | Social | Inauguration
BRIEF
Before opening, Fenix faced a familiar risk for new institutions on a global stage: being introduced before being understood. The task was not visibility, but definition to articulate a mission with enough resonance and emotion.
METHOD
A single brand film became the anchor. Premiering at international press briefings across London, Hong Kong, Berlin, and New York, the film translated institutional ambition into a cinematic narrative calibrated for global art and media audiences.
IMPACT
The campaign positioned Fenix as an emerging global cultural force before its doors opened.
It established early international credibility and contributed to over 150,000 visitors in the museum’s first three months.
FEATURED
ROLE
Creative Director | Strategist | Executive Producer | Writer
