VOICES OF THE COLLECTION

CLIENT

Fenix Museum

TYPE OF CLIENT

Museum

BRIEF

Before opening its doors, Fenix needed more than a collection reveal. It needed a voice that audiences could recognise, trust, and feel from the outset.

METHOD

Eight artists were positioned not as commentators, but as entry points.
Through a social-first film series, artworks became lived experience, allowing the museum’s identity to emerge through human perspective rather than institutional declaration.

IMPACT

Beyond promotion, the series functioned as calibration. It set the emotional frequency of the museum, defined its early visual language, and established the narrative logic through which audiences and media would come to understand Fenix Museum.

ROLE

Creative Director | Strategist | Executive Producer | Writer