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JUST TRANSLATE IT
CLIENT
Nike Colombia
TYPE OF CLIENT
Sportswear | Lifestyle
CATEGORY
Prototype | Social | Digital Campaign
BRIEF
Nike needed to translate its global brand DNA into a voice that felt genuinely Parce. The dilemma was to reinterpret Just Do It without losing its universal power while grounding it in local cultural energy.
METHOD
The campaign transformed Colombian street slang into the rallying cry that merged global brand codes with Bogotá’s street culture.
RESULT
Developed as a prototype campaign, the project demonstrated how translation can become identity, positioning local culture as a driver of global brand storytelling while showcasing AI as a tool that enhances creative craft rather than replacing it.
ROLE
Creative Director | AI Producer
WHAT'S NEXT?
THE FUTURE IS ONE EMAIL AWAY 💌
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