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THE OTHER STORY
CLIENT
Cobra Museum of Modern Art
TYPE OF CLIENT
Museum
CATEGORY
Social | Digital Campaign
BRIEF
The first major European exhibition dedicated to Moroccan Modernism called to be encountered without the weight of western preconception. The campaign introduced the show through atmosphere and emotion, allowing curiosity to lead where political framing might otherwise dominate.
METHOD
A promotional film translated the sensorial richness of the artworks into a visual narrative.
RESULT
It contributed to 28,000 ticket sales and a 13% increase in social audience, strengthening public engagement and institutional visibility.
ROLE
Creative Director | Strategist | Executive Producer
WHAT'S NEXT?
THE FUTURE IS ONE EMAIL AWAY 💌
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