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MEXICAN SPIRITS
CLIENT
Zumbador Tequila
TYPE OF CLIENT
Artisanal Spirits Brand
CATEGORY
Documentary | Social Campaign | Identity
BRIEF
Tequila is often presented as heritage. In Los Altos de Jalisco, heritage is simply daily routine.
The work stayed close to the ground, documenting artisanal production as lived cultural practice, using origin and labour as the foundation of the brand’s storytelling.
METHOD
A documentary photo series followed the artisanal production of tequila across Los Altos de Jalisco, observing the rhythm of manual labour, landscape, and ritual.
RESULT
The series reinforced the brand’s identity through its relationship with origin, presenting production as a cultural narrative.
ROLE
Art Director | Photographer
WHAT'S NEXT?
THE FUTURE IS ONE EMAIL AWAY 💌
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