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PORTFOLIO
I build campaigns from spark to spotlight. Integrating creative ideation, strategy, content production, and positioning. My work is designed to understand its cultural context, respect its audience, and outlive its media plan.
The Netherlands opened its largest-ever Frida Kahlo and Diego Rivera exhibition. The iconic Mexican duo was given a fresh introduction by a new generation of voices.
Nike’s global DNA learned to speak Bogotá’s street language. For this campaign, Just Do It found a Colombian accent.
Beta is a line of purses that turns the daily paradoxes of being a contemporary woman- soft yet unbreakable, adorned yet armed- as a visual language to be celebrated, not reconciled.
WHAT'S NEXT?
THE FUTURE IS ONE EMAIL AWAY 💌
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