PORTFOLIO

I build campaigns from spark to spotlight. Integrating creative ideation, strategy, content production, and positioning. My work is designed to understand its cultural context, respect its audience, and outlive its media plan.

VOICES OF THE COLLECTION

FENIX MUSEUM - IDENTITY CAMPAIGN | FILM | SOCIAL | DIGITAL

The personal experiences of eight artists are introducing Fenix Museum’s collection, shaping its launch identity and storytelling voice.

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EUROPEAN DEBUT

MAD - BRAND LAUNCH CAMPAIGN | FILM | PR | EDITORIAL

MAD Architects is expanding its impact beyond architecture, inaugurating its first European cultural landmark.

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FENIX GLOBAL LAUNCH

FENIX MUSEUM - BRAND LAUNCH CAMPAIGN | FILM | PR | DIGITAL

Fenix_Rotterdam_-_Photo_Iwan_Baan.d86ede46.fill-1200x628.jpg

Every new institution either defines its voice or the world does it for them. This campaign chose the former for Fenix Museum before it opened.

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FRIDA & DIEGO REFRAMED

COBRA MUSEUM - EVENT CAMPAIGN | OOH | SOCIAL | DIGITAL

The Netherlands opened its largest-ever Frida Kahlo and Diego Rivera exhibition. The iconic Mexican duo was given a fresh introduction by a new generation of voices.

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BEHIND THE CAMERA

COBRA MUSEUM - EVENT CAMPAIGN | FILM | SOCIAL | OOH | DIGITAL

You know the photograph that turned Che Guevara into a global myth. This campaign turned the lens back onto the man who authored it.

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RELEASE BETA

AUTRIQUE BRAND - PRODUCT LAUNCH CAMPAIGN | PHOTOGRAPHY | SOCIAL | DIGITAL

Soft yet unbreakable. Adorned yet armed. Beta is a purse line that embodies socially constructed paradoxes as a dress code, and this campaign manifests its visual world.

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